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How Partnering with a Nonprofit Can Build Your Brand

How Partnering With Nonprofits Can Build Your Brand | The Aubergine Chef

If you’re working on a tight budget like I am marketing options can be limited. There is social media but even with targeted sponsored posts and ads your reach may not feel sufficient especially when social media overall has a

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Posted in Non-food posts, Non-profit

40 Reasons Why You Should Use A Scale For Baking

40 Reasons You Should Use a Scale for Baking | The Aubergine Chef

One of the most common questions I get asked is, “Why are all your recipes in weights?” It’s a fair question. For most home bakers, especially in the United States, using a scale for baking is a strange method. Cookbooks,

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Posted in Non-food posts

4 Tips for Menu Writing

4 Tips to Menu Writing | The Aubergine Chef

Menu writing sounds a little like a dull college course. Try to think of developing your menu as crafting. It’s more than just text on paper. Your menu should evoke emotion, inform, and most of all: sell. There’s so much

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Posted in Non-food posts
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